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Message from the Chief Executive Officer

“In life and work, there must always be obstacles that impede one’s goal towards success. It’s hard for anyone to avoid coming across such obstacles. A man has a man’s problems. The society has the society’s problems. A country has a country’s problems. Even the world has the world’s problems. Problems that occur in life and work, therefore, are common. What matters is when problems arise, one must immediately fix them in no time. A man with wisdom may be able to overcome them. And that person is destined to be a goal achiever. Otherwise, the goal isn’t anywhere near.”

A royal guidance by H.M. King Bhumibol Adulyadej addressed at the commencement ceremony of Thammasat University on Wednesday July 31st, 1996.

It was the day of grief and misery on October 13th for the whole country and for all of the Thai people. It was such an unfortunate event which no one could neglect the feeling of a great loss. The most important matter during this time is to be able to cope with the loss and move on realizing the fact in the rule of life. We, Thai people, should adopt H.M’s guidance into practice. By doing so, we will eventually see improvement in many ways that should benefit the economy, the society and the country as a whole. Meanwhile, we all remain much revered for His Majesty Maha Vajiralongkorn Bodindradebayavarangkun, as we all wish His Majesty “Long Live The King”.

The year 2016, Thailand saw 9% growth for the international tourist arrivals. The tourist arrivals from the Americas and the Middle East claimed the highest growth of 14%. Last year, the Company launched three new routes namely Chiang Mai – Mae Hong Son, Bangkok – Danang, and Samui – Chengdu; while the flight frequency upon existing routes has been added to increase seat capacity for the hiking tourist numbers coming into this region.

The revenue of 2016 is 26,765 Million Baht, an increase of 1,862 Million Baht from the same period of a previous year or +7.48%. The total profit before the revenue tax deduction was 2,776 Million Baht, and the net profit totaled at 1,837 Million Baht after the tax deduction. Which the company already paid additional to the announcement of ministry of finance.

This year, “The Company” entered into a new Codeshare Agreement with Austrian Airlines to better strengthen the air links between Europe and Thailand. This latest addition literally means that the Company now spread the wings into the networks of a total 22 airline partners which is considered an increased travel options for passengers, yet greater route networks among the Company and the code-shared partners alike.

I’d like to share with you that “The Company” was, once again, awarded The World’s Best Regional Airline and The Best Regional Airline of Asia from the worldwide survey in 2016 by Skytrax. This achievement apparently reflects on Bangkok Airways’ service standard. As it proves that we will continue providing excellent service, trust and good impression that we

Prasert Prasarttong-Osoth
Chief Executive Officer

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