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Vision Statement Striving on excellence to become the best airline in Asia

Mission Statements We are determined to become Asia’s number one airline with our missions as in the followings.

  • 1

    Operational safety: Our safety mission is to continually maintain worldwide industry operational safety standards.
  • 3

    We continued success depends on our customers and we promise to give them the best possible products and services available in the industry.
  • 2

    Maximizing shareholders’ return on investment: Our profitability mission is to use our assets effectively in order to generate optimal and sustainable profits for all of our stakeholders.
  • 4

    Our employees are our most important asset: we strive to have not only highly motivated staff but also the best and most productive employees in the industry.
  • 5

    Corporate accountability: We will continually adopt systems and procedures in our airline that will enhance corporate accountability, transparency and control.
  • 6

    We are proud to be a member of our community: We will increase responsibilities of good corporate citizens and continue to serve our community.